Poster Analysis- Hancock

This poster is about the film Hancock starring Will Smith. This posters font is metallic giving the audience the impression of something indestructible. The only name given on the poster is Will Smith showing that he is the person that they are advertising to try and gain an audience. The biggest writing by far is the title of the film to make it stick in people’s minds. The font used is slightly sci-fi driven giving the impression that there may be some amount of science fiction to the film. The tag line is comedic and tells the audience that the film will be funny as well as action packed. The tag line anchors the whole poster. The image used is a big picture of Will Smith in a rough looking state. The eagle on his hat is symbolic to freedom and the reflection on his glasses showing a city shows that he is above all humans and that he watches over people. The poster has no diamond but you can clearly see the film is going to be an action film.